There are different ways a wedding venue can attract visitors to their website. As an SEO expert, I know that there are a lot of options out there, from social media marketing and pay-per-click ads to, of course, search engine optimisation (SEO).
Now, each of these methods has its own set of pros and cons. For example, PPC and social media marketing can give you almost immediate results. As soon as you launch your ad campaign, you'll start seeing website visitors coming in. However, these methods can be costly and the results may not be sustainable in the long run.
On the other hand, SEO is a more long-term strategy that takes some time to see results, but it can be much more cost-effective and sustainable in the long run. By optimising your website for search engines and building a strong online presence, you can attract visitors to your website organically. Investing in SEO will improve the ranking of your website in search results, resulting in an increase in organic traffic. Even if you stop using SEO services in the future, your website will maintain its higher ranking, allowing for free traffic indefinately. This is the true benefit of SEO.
Search Demand for Wedding Venues in Google
The screenshot above shows Google search data for the term "wedding venues". As we can see, people search for the word "wedding venues" 53,000 times in the United Kingdom alone. That is a large amount of people searching for a wedding venue daily. Thus, effective SEO can help you attract thousands of visitors to your website every month.
We can see in Google Trends that it is evident that there is growing popularity for searches for wedding venues from 2004. This means that an increasing number of people are looking for wedding venues online each year.
If you decide to hire an SEO company to promote your wedding venue in search results, you will be a sure to continue to get a high return on investment for years to come. Esepcially as sopcial media and paid ads are becoming more expensive.
People Use Multiple Keywords To Find Wedding Venues
When it comes to finding the perfect wedding venue, it's important to remember that "wedding venue" and "wedding venues" are just a few of the many terms that people might use. It's important to do keyword research to figure out what other phrases people are searching for, so that your website can be optimized to show up when those terms are used. This will help increase the amount of traffic to your website. Here are some examples of search queries people enter into Google when they are looking for a wedding venue:
- wedding venue near me
- wedding venue in + location. An example would be "wedding venue in North London".
- Wedding venue + a type of venue. An example would be "barn wedding venue"
- Descriptions of venues such as pet friendly.
- Wedding venue features such as wedding chapel.
The screenshots below show the average monthly search volume for various wedding venue related keywords. As you can see, there are thousands of people searching for these keywords every month, which means a good SEO-optimised wedding venue website can attract thousands of free visitors every month just by showing up for these keywords on Google.
Other Wedding VenuesAre Already Getting Results From SEO
As experts in the field of search engine optimisation, we can attest to the fact that properly executing SEO techniques can lead to significant improvements in a website's search engine rankings and can also greatly reduce the need for costly advertising expenses. To prove this point, allow me to highlight a few real-world examples of wedding venue websites that have reaped the benefits of effective SEO strategies.
Our first example is www.hitched.co.uk, a wedding venue marketplace that provides information about wedding venues throughout the UK. Barry, (our SEO Director) SEO'd the hell out of hitched, doubled the organic traffic to 1,200,000 monthly visits and has a case study on it which you can read about here. Now the website gets a reported 2.4 million organic visits per month from Google. These are people who visit the website after seeing it in Google search results and clicking on it.
This website is bringing in about $1.8M worth of traffic each month. That's a lot of money, right? But here's the thing - that's the cost of buying that same amount of traffic through ads like PPC. So, basically, the website owner is saving $1.8M a month because their site is killin' it in Google search results. Talk about a win-win, am I right?
The image belwo shows which pages are bringing in the most traffic related to wedding venue keywords:
These pages get an impressive amount of traffic and the site ranks for 5052 wedding venue related keywords. Pretty awesome, right?! A good SEO expert can analyse your web pages, optimise them to attract more users, and create new pages that will collect more organic traffic. This is just one of the many things that an SEO agency does to grow organic traffic.
OK, so this was hitched, the largest wedding website in the UK, what about a smaller website? Is SEO still a viable investment. Our screenshot below shows you that it most certainly is.
The results for a small wedding venue just outside London, are encouraging. They receive approximately 5,400 organic website visitors per month, valued at $6,300 which is of course incorrect as wedding bookings are worth a lot more. The website ranks well on Google for relevant keywords such as "wedding venue location," resulting in significant free traffic from Google, saving the company money that would have been spent on PPC ads.
It's important to remember that PPC ads are a paid form of advertising, meaning once you stop paying, you also stop getting traffic. However, with SEO, your website's search ranking and traffic can be maintained even after discontinuing SEO services. By working with an experienced SEO agency to improve your website's Google ranking, you can save money and maintain traffic without relying on paid advertising channels like PPC.
Let’s now look at the pages that bring the most visitors to this website:
Keywords such as "essex wedding venues" and "wedding venues in essex" drive a significant amount of traffic to these pages, highlighting the potential for a variety of keywords to attract free organic traffic on Google. Partnering with a skilled SEO agency can help to effectively create, optimize, and promote these pages, ultimately driving more business to your company.
By implementing Local SEO techniques, your website will be more visible to individuals searching for specific services in their local area. For example, when someone searches for 'wedding venue near me' on Google, your website will appear among the top results for wedding venues in the area.
However, simply listing your business on Google My Business and Google Maps is not enough to achieve significant traffic and higher search engine rankings.
A comprehensive SEO strategy is necessary to see real results and improve your website's search engine visibility.
Local SEO
Local SEO is important for businesses that offer in person services, such as a wedding venue.
SEO is a crucial tool for any wedding venue looking to increase their online presence and attract more customers. In this guide, I'm going to walk you through the basics of SEO, and give you some tips and tricks on how to optimise your website content, images, videos, and links to rank higher in search engine results pages.
Next steps
You have two options when it comes to increasing your revenue through organic traffic. The first is do-it-yourself and the second is hire experts.
Option 1: Do-It-Yourself
First things first, let's talk about understanding the basics of SEO. When people search for wedding venues using keywords or phrases, search engines use algorithms to display the most relevant results. SEO is all about optimising your website content, HTML coding, and links to rank higher in those search results. By optimising your website for SEO, you'll be able to increase your visibility and attract more customers.
One of the most important things to keep in mind when it comes to SEO is that it's an ongoing process. It requires regular maintenance and updates, so it's important to stay up to date with the latest trends and changes in search engine algorithms to ensure that your website is optimised for the best possible results. Additionally, using relevant keywords and phrases in your content is crucial for ensuring that your website is properly indexed by search engines.
One of the best ways to optimise your website for SEO is through keyword research. You should focus on finding keywords related to your wedding venue, such as "wedding venues near me" or "wedding venues in [location]." These keywords should be included in titles and headlines throughout your website, and your content should also include relevant keywords and phrases throughout.
Another important aspect of SEO is ensuring that your content is well-written and engaging. This will help to keep visitors on your website for longer, which will in turn help to improve your search engine rankings. And don't forget to keep your content fresh by updating it regularly!
Social media is another powerful tool for SEO. Use it to share content, such as blog posts or videos, and to interact with potential customers. When people share your content on social media, they'll link back to your website, providing valuable backlinks that will help improve your SEO ranking. Additionally, make sure to use relevant keywords in your social media posts to help them be found more easily by search engines, and try to build relationships with influencers in your industry.
Link-building is another important aspect of SEO. Reach out to other wedding venues in your area and ask them to link to your website, or find wedding blogs or directories and ask them to feature your website. This will help establish your website as a reliable source of wedding information and will improve your SEO ranking. And don't forget to use social media to build links to your website as well.
Last but not least, optimising your images and videos for SEO is crucial. When creating images and videos, make sure to include relevant keywords and phrases in their titles, descriptions, and captions. Additionally, you can increase their SEO value by optimizing the file size, format, and resolution. And don't forget to properly compress and optimise your images and videos to ensure they load quickly on your website.
Option 2: Hire SEO Experts
SEO is a valuable investment for wedding venues, but achieving top results requires expert knowledge and hard work. That's where Growth Trip comes in. With years of experience in a variety of industries, including wedding venues, our team has the expertise to get your website on the first page of Google.
We have a proven track record of delivering outstanding SEO results for clients, including marketplaces, online media, real estate, startups, medical clinics, SaaS, e-commerce and more.
Let us show you how we can improve your Google rankings and bring more visibility to your wedding venue.
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